INC币(Influence Chain)影链项目白皮书【英文版】.pdf
�Influence Chain Foundation Page 1�Table of Contents Table of Contents 2 Terminology 3 What is Influence Chain 4 Influence Chain’s Infrastructure 4 Why Influence Chain 6 Influence Chain’s Vision 9 Introduction to Influence Chain’s verticals 9 Sports 9 How Influence Chain benefits both athletes and fans 10 Celebrities 11 Public figures 12 About the Market 14 Influence Exchange and its components 18 Influence Exchange characteristic 19 Influence Exchange safety mechanism design 20 Influence Exchange profit model 21 Influence Exchange User Interface design 23 Use cases 30 Technology Notes 32 The “Blood” that sustains the distributed ecosystem – Influence Chain Token INC 34 Important Ination on Compliance and Risks 38 Influence Chain’s structure 40 Roadmap and Milestones 41 The token terms 43 Influence Chain’s management team 44 Compliance 53Influence Chain Foundation Page 2�Terminology Influence Chain is our brand. Influence Chain Token INC means the utility token issued by Influence Chain that can be traded with influencers’ tokens on Influence Exchange, and it may also be possible to exchange them with other cryptocurrencies on external exchanges in future. Influencers’ tokens are the tokens tokenized by influencers, Influencers’ tokens can be traded with INC token on Influence Exchange, as well as to be used by token based applications. Influence Index is the analytical summary made available to public to track the perance of individual influencers listed on Influence Exchange. Influence Exchange INEX is an exchange where INC can be traded with influencers’ tokens, INEX is the core component in Influence Chain’s ecosystem. Influence Chain Foundation Page 3�What is Influence Chain Influence chain creates a token based Ecosystem that exploits the advantages of private blockchain by building up a token exchange where influential power individualized intellectual property can be monetized into digital assets for the token holders. People with influential power influencers can be celebrities, sports icons, artists, authors, and talented individuals, each of the vertical has its unique supporters. Influence Chain aspires to create value flows and uses cases between influencers and supporters. INC itself is a decentralized utility token that swaps with influencer’s tokens on Influence Exchange, its generalized circulation and liquidity can be realized on external exchanges where INC token is traded with other cryptocurrencies. Influencers are required to tokenize themselves in order to be listed on Influence Exchange. Influence Chain offers an analytical mechanism called “Influence Index” where analytics summaries are made available to public to uate influential powers from every possible aspect of the listed influencers, including but not limited to their career perance, production, traffics on major social plats and so on. All those will be factored into an individual specific index, the supporters/fans are given visibility to influencers’ latest status and fair judgement on the pricing trend on Influence Exchange. On top of Influence Exchange, we also built up a talent network to onboard talented influencers by industrial verticals. A global network will be created to tap on sports, celebrities, public figures as the first few verticals to be launched at the beginning stage. Talent pool is where the influencers can incubate and do quick fundraising for their projects, productions, or even themselves by monetizing their own tokens raised from the investors/supporters. Till the project’s full commercialization, the pricing of influencers’ token will be pushed up to benefit all token holders. Any extra rewards for early supporters is fully up to how the project is designed with minor governance on Influence Chain’s side. Influence Chain’s Infrastructure Influence Chain Foundation Page 4�Influence Chain’s eco-system creates a ripple effect in terms of promoting influencers’ talent and personal values thru a process of developing an array of applications to create intimacy between supporters and influencers whereby various incentivization, redemption, crowdfunding and more enriching interactions on application level. Influence Chain’s ecosystem has following components A token based exchange Tokenization infrastructure for talented influencers globally Influence index system Decentralized talent management network Ecosystem based use cases and interactions on application layer Influence Chain Foundation Page 5�Why Influence Chain Era of Influence Economy 4.0 Influence is a of individualized intellectual property intangible asset. It lacks of an industrial solution where the eco-system Influence Chain aims to create, pressing needs of how to Liquidize intangible asset into digital assets Tokenize by turning unmeasurable into measurable, unquantifiable into quantifiable values Create more token based application to enrich the interactions The influence economy refers to the transation of virtual capital into commercial value through influence, and change from the intangible concept to the tangible assets. The influence economy by its course can be categorized into 4 phases. 1.0 Admiring impersonating It came with idolization back in the 60s’ of the 20th Century. Supporters that intentionally copy their idols characteristics, such as their behaviors, speech, appearance, or expressions, to express admiration to idols. 2.0 Blogging Blogging by right is the 1st kind of fans economy that creates the online interactions between influencers and public. Public figures, politicians are still active to interact with society on blogs. 3.0 Live stream and tipping Live streaming creates more interactive intimacy by live broadcasting to fans. Tipping is another step forward for influencers to monetize their influential power from the fans enthusiasm. 4.0 Token based ecosystem Influence Chain is intended to create the brand new phase of the influence economy, allowing the influencers to correspond to the market value of their influential power which is Influence Chain Foundation Page 6�Fully visible. More creditable and quantifiable in terms of valuation and monetization. More interactive by token based applications. For influencers How’d they know the value of their own influential power, how to quantify this value by scientifically factoring in other dynamic variations. This is indeed an uncharted territory for all influencers nowadays. For supporters/fans Deep interaction is a proven demand, many supporters are willing to contribute their time and wealth to be part of the interaction, however, the flow of value is always on a voluntary basis from the supporters/fans to influencers with no financial return. Influence Chain is here to change this A two-way traffic for both influencers and fans to gain values from INC token, instead of one-way traffic for Fans to invest without any quantifiable return More interactive intimacy between supporters/fans and influencers on daily basis, whereby the pricing on Influence Exchange, and applications developed for tokens’ utility. In context, Influence Chain is a proven business model with innovative solution backed by blockchain, there is unlikely any risk in generating market demand, when the demand is up more influencers will follow, this is a well circulating infrastructure proven working by social medias. Influence Chain aspires to create industrial verticals to better segregate the fan base. Top notched influencers from each vertical would tap on a sizeable fans base. In terms of market cap, each of the vertical contains a huge market. Manchester United Football Club along has 3.3 billion Market Value which is 3 times to Equatorial Guinea’s GDP of 2016. Neymar for example, he moved from Barcelona to Paris Saint-Germain in a transaction worth €222 million, making him the worlds most expensive player. This is a fast -growing market with huge potentials either for market value or market growth. Influence Chain’s global talent management team will be deployed by each vertical to ensure the high water level for the talent acquisition pool. Young artists, players, influencers with great potentials can be supported, and further financed by tokenizing themselves on Influence Chain plat. Influence Chain Foundation Page 7�Influence Chain holds hand in hand with 3rd parties to develop an array of applications which can create the richness for supporters to interact and further follow up with those young influencers, promote their talents, encourage them and create more sponsorships for them. Personal item auction Video greeting Private meeting VIP Ticketing Ambassador program Brand sponsorships Gamifications Based on the verticals, Influence Chain is targeting on a global network to acquire talents and sponsors all around the world with less attachment to local governance and regulation. It gives greater flexibility to expand the market size and talent pool. Influence Chain Foundation Page 8�Influence Chain’s Vision Influence Chain aspires to see a new industry based on how the ecosystem is designed. Talent management will be realized thru a decentralized network. As the network is driven by professionals and Influence Chain users on credible smart contracts, automation and security can be realized thru blockchain technology. Influence Chain supports and finances developers to create as the core mechanism of application development where capitals, technology, and creativity can be integrated by blockchain and smart contracts. To realize a new mechanism of how influential power can be transacted with a quantifiable standard with credibility Eventually, Influence Exchange to become a continental in the vast sea of crypto-world that connects various verticals and societies to build up sub eco-systems where quality applications, upstream and downstream industries can be developed and thrived. Introduction to Influence Chain’s verticals Sports Over the course of their careers, athletes can improve their skills to compete against higher skilled professionals which improves their skills to bring them into the next level, or their characteristics attract public attentions during their development, all of these makes more interests to sponsors to use sports stars to represent their brand-oriented lifestyles. The line between sports stars and celebrities becomes thinner. When athletes reach their professional success and become famous, how can they give return back to early supporters Influence Chain Foundation Page 9�Without a traceable record, it is not possible to return a share of income earned. Even if there was a ledger, how to quantify the returns to the early supporters is a conundrum. Endorse supporters’ business requires thorough due diligence against the business natures, company history, and brand image itself. It is almost impossible for athletes to endorse early supporters’ small brands by inducing huge amount of work on due diligence, not to mention the tempting offers by those big brands How Influence Chain benefits both athletes and fans By athletes’ self-building course, they need financial power to support their life in early stage, Influence Chain has globalized the talent management team to scout and find talent young athletes, after screening and tokenization, the curve of their career improvement will affect their token price directly on Influence Exchange. When the athletes are professionally successful and attract interests from commercial sponsorships, the value of their token will be increased too. The token holders can choose to monetize this athlete token on Influence Exchange to gain interests directly. The earlier the supporters buy in the token, the lower they pay. It is a square and fair mechanism since the token pricing is driven by influential power backed by perance and value. Besides selling off the tokens, there is alternative way for supporters to gain interests on application level, whereby the token can be used to redeem 1. VIP tickets 2. Personal meeting time 3. Auctions 4. Video greetings 5. Gamification A lot more can be explored on application level since Influence Chain is and will be always 3rd party friendly by contributing a certain percentage of fund raised to support the 3rd party development. Some questions will be raised against those retired athletes who still have strong influential power yet not on a rising curve. Any risks to tokenize them Let’s rewind back to how commercial applications will be created, influence is not only driven by athletes’ perance, it can be driven by other factors such as reputation, Influence Chain Foundation Page 10�contents generation, and publicities. A selection process to onboard those reputable sports stars, Influence Chain will focus on application level to generate more contents, exposures, and interactions to sustain their values regardless whether they are on the rise or retired from their careers. Celebrities Very much identical to athletes, young celebrities are struggling to fight for their exposures in every possible way and need early supporters during their course of career development. Influence Chain provides the stage for early supporters to gain visibility to young Celebrities, and their talent development thereby Influence Chain’s analytics shows the potentials for supporters to make decision on their investment on the celebrity tokens. Influence Chain Foundation Page 11�Top notched celebrity ties in well with brands, it is very simple for the average consumer to trust a brand and its message delivered by a celebrity. The right celebrity will forever remain an authority figure for a brand’s audience. Brands have been able to thrive off millennial engagement via traditional celebrity endorsement, whether that is with a sports icon or Hollywood starlet. Influence Chain, on another hand, creates a plat for supporters/fans to become an important portion of this value chain. This vertical will too create multi-layer interactions on application layer, by working hand in hand with celebrities and 3rd party developers. Influence Chain aims to put in continuous efforts to enrich and optimize user experience of token utilities. In context, all talented influencers are creating a critical mass and helping enrich the commercial applications continuously. Influence Chain is the business solution not just on technical level, but also on financial level. Public figures Public figures, Opinion leaders, financial icons, or even politicians such as Barack Obama was the first presidential candidate to reckon the power of influence created by social media. He used it to garner support and get people engaged. Donald Trump as another example, went further in harnessing the power of social media. He used it as an online soapbox to reach mil