7YPE币区块链项目白皮书.pdf
ICO White Paper - Version 0.2, published 1st August 2017For transparency, previous versions of this white paper are available to view at PitchProducing an ever growing slate of feature films with Ethereum based cryptocurrency tokens.Tell me more7ype is a unique, forward thinking and innovative way for feature films to be financed by supporters andfans, which blends the best benefits of crowdfunding donations and avoids the pitfalls of film “investing”,whilst allowing supporters to share in the success of the films.It uses an Ethereum based token called a “7ype coin” and smart contracts to allow honesty and transparencyin how funds are spent, and to allow supporters to retain or increase value.There are many films already on board to use the technology, including several that are near completion.Supporters can use 7ype coins to get their name in the credits, invites to premiere screenings, limited editionDVDs and Blu-rays. They can even get producer credits, or company production credits and logos attachedto the films and trailers. 7ype coins are limited to a small pool which will never be increased, and films produced will have a steadilylarger budget and more star power, so coins should increase in resale/trade value over time.How can I get involvedOur official website is and we also own www.7ype.co.uk which just redirects to the dot-com.You can join our official email mailing list on the site if you wish to be kept up to date with the ICO launchand our projects, and our official Twitter account is noticeDue to the popularity of ICOs and the relative anonymity of cryptocurrencies, it has sadly become commonfor fake/clone websites to appear online, or for people to impersonate an ICO company member to try totrick you out of your ETH. Please be vigilant and only ever send ETH to the addresses and contacts listed onour website. We will never list payment details on other websites or social media. 1 of 20Table of Contents1. Title page / Version number / Elevator pitch / Tell me more / How can I get involved / Safety notice2. Table of Contents / About this “simplified” white paper / TL/DR3. Not your typical ICO white paper / About “investing” in ICOs4. For those who know me and my work, but don’t know ETH and ICOs / What is an ICO / What is acryptocurrency / What is Ethereum5. An Introduction to Me6. A quick note because I’m British / Problems that we hope to solve with this ICO and token7. Who, what, why, where, when / Why we’re not in it “For the Lambos” / About film slates, and whyours is different.8. Distribution of 7ype coins / Timeline of the ICO, and prices9. About the Funds raised / Why not try and raise more / Why wouldn’t all coins sell Don’t youbelieve in your product10. What if you only sell a few tokens / What is the value of ETH crashes11. Why “7ype” and what’s with all the sevens12. How the “super slate” funding pot will work13. Why we are categorising by negative budget / The seven project categories14. Table of seven project categories15. What type of films will we be making with our super slate16. Our First Slate of Seven films / Silence / Boogaloo Exotica / Live Justine17. The Perfect Love Song / UnSOCIAL Volume 1 / Roadmans / Night of the Living 3d Dead / Whatabout other producers and directors18. What are the 7ype coins actually for What can I do with them / Why would someone “buy” aproducer credit Isn’t that dishonest or misleading / What if I don’t care about credits but lovefilms19. OK, so how do I invest in the Pre-Sale / Wait, how do I buy ETH / How will I know when I havereceived my coins / Why not just use £ / € / Can I just pay you in these20. Summary and end of “simplified” white paper 0.1About this “simplified” white paperThis is a simplified version of the white paper, for the early ICO period, limited to a bite-sized twenty pages.The full version forthcoming will have much more ination after the first twenty pages, mostlyexpansions on ideas and points and explanations and proof of certain concepts. Keep an eye out on and our twitter feed 7ypecoin for when the updates of these white papers go live.TL/DRFor those for whom reading twenty pages is still a chore, I’ve got space here, so I’ll cut to the chase. This isan ICO raising money for a film producing slate. My name is Samuel Victor. I’ve been an actor in somemajor “Hollywood” films I won’t plug them here to avoid copyright, but see my IMDb page, producedover 25 feature films, been twice recognised by BAFTA, rapped with D12, oh, and I’m super humble Our token is the 7ype Coin. They are limited to 100,000 ever and this is a capped sale. The coins can be usedto pay for on screen and IMDb credits, limited edition DVDs, and other perks in films similar to donating onKickstarter, but the difference is, you get them returned to you once the films are released, and the films willget ever bigger and more ambitious, meaning the coins should raise in value over time.At the time of publishing, the ICO is in full swing You have until the end of 27th August 2017 to participateIf you are an ICO investor, and simply want to buy coins no questions asked, before 28/07/17, you can buy 7ype coins for just 0.1 ETH each, simply by sending ETH to 7ypecoin.eth2 of 20Not your typical ICO white paperI imagine that there are going to be two types 7ypes of people who read this ICO white paper1. Those who are into Ethereum and ICO investing, and have no idea who I am, and2. Those who know who I am, but have no idea what Ethereum or an ICO isI appreciate that of course there is going to be some cross-over, but in general, this white paper will have tohave a rather clunky open as we get everybody starting on the same page.For those used to reading ICO white papers, this is probably going to be a little less al than you are usedto. I want this to be as “plain English” as possible, and also as honest, open and transparent as I am able tomake it. I’ll try and explain everything simply first, with more detail later for those who want it.A large part of whether you decide that this token our “7ype coin” has any value to you will depend on howmuch you believe in me personally, and my ability to follow through on the plan out-laid in this white paper,so it makes sense that much of this will be in first person, as if its me talking to you directly. Because, really,it is. I have a nice core team of film industry buddies that I have built over the years by working out who’sgood at their job, reliable and honest. But at the end of the day, on this project, the buck stops with me. In this paper, there is also going to be significantly less hype, promises of “future changing” technologies orhuge returns. This doesn’t mean that I’m not hugely excited by this project spoilers I am, or that I don’tthink it has value I do, or that it isn’t completely unique it is. I spend a lot of time reading the Ethereum, EthTrader and EtherMiner subreddits and watching YouTubevideos on cryptocurrencies, and I notice that many people feel that some ICOs can seem greedy, dishonest orunclear. Others expect you to see speculative value in as yet undeveloped products and services. I hope toavoid such pitfalls, whilst retaining an interesting and exciting proposition.To be clear from the start This ICO is not speculative about future technologies not invented yet, it starts now. Today. We are not trying to raise “moon money” We are capped at just 50,000 coins for sale, at a maximuminitial value of 5000 ETH – or just 2500 ETH if we sell out early. I am not making promises of equity shares in business profits. This would render the project illegalin several countries many ICOs conveniently gloss over this However The amount of tokens is very limited, and they have a desirable, real world application, and theprojects utilising them will grow in ambition and budget. The combination of these factors shouldmean an increasing value to trade the tokens on Exchanges or via private sales in the future.About “Investing” in ICOsIt is common to hear stories of people buying tokens in ICOs, then having them jump in value, cashing outand making a lot of money. However, this is risky and is essentially speculative gambling. In general ICOsare not regulated by government organisations, and there are usually no investor protections. I intend this crowd sale ICO to be different, in that I am hopefully launching a niche token that people willbuy because it holds value to them and they actually want to use it, rather than just trade it at the soonestchance they get. I am not selling a company share, equity or security. This is a token which has a real worldapplication, but you can choose to resell in the future should you wish. Its an important distinction.Whilst I have designed this project so that the token should retain and hopefully increase in value, I am not afinancial advisor, fiduciary, accountant or lawyer, and none of this white paper should be consideredfinancial or legal advice. Obvious, yes - but I felt I should be clear and upfront.3 of 20For those who know me and my work, but don’t know ETH and ICOsThose familiar with these concepts can skip to the next page. Thanks for baring with usWhat is an ICOICO stands for Initial Coin Offering. It is similar in many ways to an IPO – an Initial Public Offering, whichbusinesses use to sell shares to raise funds. However, there are some key differences.ICOs are a lot easier, cheaper and faster for the general public to get involved in. Each “share” is in the of a “token”, and these are often very cheap during the ICO launch. For example, our token, the “7ype coin”can be bought from as little as 0.05 ETH each, which at the time of writing is just under £15, €17 or 19 US.These tokens can eventually be traded on crypto currency exchanges and can often raise in value over time.Both an advantage and a disadvantage of ICOs is that in general they are not regulated. It is easy and cheapto start one, without that project having huge legal fees, and months of regulation applications and approvals.This works particularly well for industries which are very fast moving such as technology and entertainmentbusinesses. But as previously stated, there are no investor protections, and there is a higher risk.Because of this, ICOs are often referred to as a “cryptocurrency crowd sale”. They can be thought of assimilar to Kickstarter and Indiegogo crowdfunding, but with the significant bonus that your tokens that youbought can in the future be resold or traded, and they may go up in value.TL/DR ICOs are a mix of a donation like Kickstarter and investment like shares. You can supportprojects that you believe in, and if the project is successful, you may be able to get your money back or evenmake a profit by trading your tokens – in our case “7ype coins”.What is a CryptocurrencyA cryptocurrency is a digital currency with operates independently of any central bank, mint, government ororganisation. There are many advantages to this – it means that the currency cannot be manipulated bypeople that you do not trust – for example with fiat currencies like the Pound, Dollar or Euro, any time agovernment chooses to do so, they can change how much the currency is worth – either directly, or bys like quantitative easing, which reduces debt for the country but badly affects average citizens. Another advantage is that transactions do not need a “middle man” to approve them, you own your ownvirtual wallet and act as your own bank – reducing times, fees, and eliminating the possibility of anorganisation deciding to not give you access to your own money.Perhaps the best advantage of cryptocurrencies is that they are not affected by world boundaries. The price isthe same in every single country, putting everyone on even ground. The first and most famous Cryptocurrency was Bitcoin, but Ethereum is likely to overtake its market cap. What is EthereumEthereum is an open source, decentralised computing plat, with smart contracts. Many believe that itwill replace the current financial, and even internet systems. It is often called the “World’s Computer”.The cryptocurrency “Ether” ETH is used both for payments on the network, and as a store of value, similarto Bitcoin, but with several major advantages – its much faster and transaction fees are significantly less. Major companies in the financial Santander, JP Morgan, ING, tech Microsoft, Intel, Samsung, and otherBP, Toyota industries are investing in the system, and even governments of entire countries are on board.4 of 20An Introduction to MeSo all these pages in and I’ve notintroduced myself, I apologise.My name is Samuel Victor. I’m 35years old, married, with two kids. Ilive in Cardiff, the capital city ofWales. I am a film producer, director,writer, actor and rapper. Here’s apicture of me filming at PinewoodStudios. I don’t at all consider myselfa celebrity, but certain others withvery low expectations do I started in the music industry when I was 16, and have won several awards, competitions and accolades. Ihave ghost written and produced for major artists and labels in the United Kingdom and United States. As asolo artist I have worked with multi-platinum artists including D12, R Kelly, T Pain, Akon, Public Enemy andothers, and have had my music played on BBC Radio One, and music videos on major TV channels. More recently I have rapped with “artist of the moment” Stormzy on his social media accounts, and due tothe phenomenal response I’m recording a new album with several big guest artists, the first single of which isout now on iTunes, Spotify, Amazon and HMV, and the VEVO video has well over 350K views and counting.As an actor I have had speaking parts in “Hollywood” films, and major British films, as you can see on myIMDb profile http//imdb.me/samuelvictor. I’ve had lead roles in several independent films alongside manywell known faces, and I am signed up to play some big parts in several feature films over the next few years.Elsewhere in the film industry I have produced over 25 feature films and directed a few as well, not tomention countless music videos. I’ve personally produced features with budgets from just a few thousand toover 3 million, and often staring some famous faces. The very first feature that I wrote, produced anddirected on a practically zero budget The Perfect Love Song received two bursaries from BAFTA, and wasscreened by the British Film Institute for Valentines Day.I studied film production, direction and sales at the Hollywood Film Institute Los Angeles with Dov Simenswho taught Quentin Tarantino before he made Reservoir Dogs and Guy Ritchie before he made Lock Stockand Two Smoking Barrels and in London with Raindance founder, and best selling author, Elliot Grove. I’ve studied visual effects with Oscar winning artist P