Top 10 CSR trends 2018 ppt.pdf
Top 10 CSR Trends in China 2018January 2018Published byWritten by SynTao Research DepartmentTrends OverviewTrend 1 Towards a Better Life Trend 2 China’s Responsible GrowthTrend 3 Regional InnovationTrend 4 Targeted Poverty AlleviationTrend 5 Waste RecyclingTrend 6 Mandatory DisclosureTrend 7 Finance for GoodTrend 8 Race for CharityTrend 9 Winter Olympics ApproachingTrend 10 Talents neededTowards a Better Lifenew CSR in a new era 1“A better life” Structure of stakeholders and demand for better life upgrade. Environment protection, public health, food safety, education, community engagement become increasingly important.Three tough battlesCentral Economic Work Conference Preventing diffusing major risks Targeted poverty alleviation Tackling pollutionMore environment protection, less GDP More big companies adopt SDGs CSR reports disclose SDGs topics SMEs needs guidance and supportA ”new era” defined in the 19th National Congress report provides direction for Chinese companies’ CSR strategy. Requirements of “High-quality development” proposed in Central Economic Work Conference provide guidance for CSR implementation. All these bring about new development for China’s CSR. The future CSR will be more closely connected to the people’s “better life”.1. Positon your company What do we contribute to ‘a better life’2. Implement SDGs, and define core strategy, major programs and key index3. Step up environment management in supply chain, especially environment perance of core suppliersRecommendations for CSR managersSDGs in business Law on the Prevention and Control of Water Pollution Environmental Protection Tax Law Law on Preventing and Controlling Soil Pollution draftChina’s Responsible Growthfrom follower to leader 2China leads global climate governance November 6 UN Climate Change Conference in Bonn 2018 launch of carbon trading schemeOverseas investments value CSR Regulations on Outbound Investment and Business Activities of Private Enterprises Measures for the Administration of Overseas Investment of Enterprises Environmental Risk Management Initiative for China’s Overseas InvestmentChina is in the vanguard of some topics Responsible mining Green finance and climate-related financial disclosure Internet finance and inclusive finance1. Carbon management become more important.2. Chinese companies with overseas investments should develop CSR strategies and issue CSR reports3. Foreign companies should go beyond their headquarters’ requirements, and reconsider China and its CSRRecommendations for CSR managersForeign companies should go “beyond headquarters requirements” and reconsider China 2017 launch of Guidelines on Corporate Social Responsibility Reporting for Enterprises with Foreign Investment in China China’s solution contributes to the globe.RCI, launched by CCCMC in 2016, has widespread influence and has now been supported by over 20 global companies.China was highly praised for its open attitude and pragmatic approach in 2017 UN Climate Change Conference; China will initiate its national carbon trading market for the industry of electricity, the world’s largest carbon emission trading system.Regional InnovationCSR outlook for Xiong’an New Area and Grand Bay Areas 3Xiong’an explores to create shared value Plan of Xiong’an New Area was announced on April 1, attracting Baidu, Alibaba, Tencent, and over ten China central enterprises. Foreign companies may enter Xiong’an from the angle of CSV.Grand Bay Areas will drive change in CSR Industry finance, technology, high-end manufacturing Topics Environment protection, community, and ethics CSR management in supply Chain1. Take CSR to Xiong’an New Area2. uate mid- and long term influences of Grand Bay Areas on CSR3. Design CSR programs that cover Grand Bay AreasRecommendations for CSR managersPoverty Alleviationexploring business solution 4Finance, real estate, e-commerce become main forces of corporate poverty alleviation. Advice on finance supporting poverty alleviation in deep poverty areas Companies such as Tencent, Alibaba, and Jingdong have developed poverty alleviation plans.Rural revitalization becomes a new hotspot of Internet Poverty alleviation.Combination of rural development with the Internet, big data, and AI creates a myriad of possibilities. Tencent WeCountry 58 village Taobao village1. Look for unique models for corporate poverty alleviation2. CSR managers “go to rural areas”.3. Reconsider your company’s communication strategy for poverty alleviationRecommendations for CSR managerCommunication Requirements for poverty alleviation ination disclosure for listed companies Good communication has theoretical framework and business models obtains consensus among stakeholders. is bottom up demand-driven pays attention to perance and influence is consistent in long term and among different stakeholdersWaste Recyclingchallenges for consumer goods’ producers 5Consumer goods’ producers explore recycling systems China bans import of 24 categories of solid waste 12 cities issued regulations to promote garbage classification Extended producer responsibility for electronics, automobiles, lead acid batteries, and packing productsE-commerce and food delivery companies face packaging problem China Post estimates that in 2018 China will produce 50 billion parcels over 80 million ton waste But recycling rate is less than 201. Analyze your company’s status quo in packaging, wastes, and recycling consider upstream and downstream value chains2. Experiment with waste recycling pilot programs3. Clearly express your company’s idea and strategy on green consumptionRecommendations for CSR managersGreen consumption is still trendy 96.37 willing to pay for green products 86.31 willing to pay higher price for green products Jingdong Green Consumption Development Report green consumption has become a trend. Mandatory Disclosurenew requirements for CSR reports 6New policy new standards SEC key pollutant-discharging entities should disclose environment ination HKE ESG reporting guidance enters second stage. New GRI standards replace G4 launch of Guidelines on CSR Reporting for Enterprises with Foreign Investment in ChinaSubsidiaries and supply chain should be included in CSR reporting Include perance of subsidiaries and suppliers TCFD environmental ination disclosure in investment value chain1. Disclose ination under new policies requirements, and include core subsidiaries and suppliers2. Foreign companies should issue their China CSR reports3. Explore innovation of CSR reporting contents, , purposeRecommendations for CSR managers Contents and purpose become more diverseCSR reporting for different groups and purposes such as poverty alleviation, charity, overseas investment, green credit, and green consumption.Finance for GoodESG investment is approaching 7Increasing ESG risks in listed companies Attention of policy and market on ESG keeps increasing. Environmental risks keep accumulatingRising ESGDevelopment Index Upward trend of ESG development index shows bright prospects for responsible investment. More ESG investment products New development for data index service1. uate your company’s ESG risk and include it in risk management2. Listed companies should communicate with institutional investors on ESG3. Consider combining responsible investment with your company’s own functions, such as green bond, financing in green supply chainRecommendations for CSR managersChina leads global green finance Internationalization of green bonds quickens. Construction of green finance innovation demonstration areas has begun Launch of national carbon trading schemeRace for Charitycompanies competing in philanthropic fields 8Philanthropy becomes a new combat zone for major companies Purposes for branding and data traffic Industries those who are consumer-oriented and sensitive to brand reputation Future business giants participate in philanthropy and social governance with business approaches and models.Boundaries of philanthropy and business blur Business from social problem creator to solution provider Impact investment and impact bonds Shenzhen issued plan to build Futiandistrict into a social impact investment height.1. Design programs for philanthropy with marketing and sales departments2. Explore innovation in impact investment and impact bonds3. Identify and manage your company’s risk in philanthropyRecommendations for CSR managersNew technologies accelerate innovation in business and philanthropy Cloud computing, big data, block chain, mobile internet, AI Risks privacy protection, digital divideWinter Olympics Approachingstart planning CSR for 2022 Olympics 91. Clarify if your company has a plan for Winter Olympics2. Design CSR programs for winter Olympics 4 years3. Design CSR programs for winter sports, following the hotspotRecommendations for CSR managersGreen Olympics create green business opportunities 2022 Beijing Winter Olympics adopt sustainable management system Sustainable purchasing Supply chain management Identification of sustainability factorsSponsors develop CSR-related strategies Industries of current sponsors arefinance, airline, foodbeverage, sports, and telecommunication CSR will become important marketing content for sponsorsWinter sports will become a CSR focus Winter sports gradually become a hotspot Winter sports and CSR combineBeijing winter Olympics adopts sustainability as a core valueBank of China became the first sponsor“Three hundred million on ice” is a new task and challenge for China’s sports causeTalents Neededmore CSR positions emerging from companies 10More companies have CSR positionsDemand for CSR professional education is increasing SynTao Academy Beijing, Shanghai, Shenzhen Engineering ethics education in Tsinghua University China Europe International Business School issued Alumni CSR initiative 2018 CSR professional certification1. More CSR professional positions2. Analyze core value of CSR professional posts for the company3. Support and participate in SynTao AcademyRecommendations for CSR managersCSR managers face career midlife challenge 10 to 20 years of experience30 Average age 34 Older than 40 12 Change in number of CSR managers Outside of Beijing and Shanghai 16 29 Multinational corporations 6 Private companies 7 79 of companies with full-time CSR professionals 64 of full-time CSR professionals Beijing · Shanghai · Guangzhou · Chengdu · Shenzhen · Washington DCEmail http//