Technical Whitepaper4.8 5.0 4.8ContentsSummary 3Market Size and Trends 5Market Problems and Challenges 9ServAdvisor’s Solution and Unique Approach 14How ServAdvisor Works – Augmented reality 16How ServAdvisor Works – Artificial Intelligence 24How ServAdvisor Works – Wi-Fi Password sharing 27Benefits for Service consumers 28Benefits for Retailers\ Service Providers 30Tokens and the ServCoin Economy 32How to Get ServCoin Tokens SRV 34Revenue Model 37Growth Forecast 37Roadmap 38Distribution of ServCoin tokens 39ServCoin Liquidity 44Contact Ination 45 ServAdvisor.co 2018 /2SummaryKey plat advantage is that service consumers around the world willbe rewarded for sharing accurate ination and high quality reviewsabout consumed services whereas retailers\ service providers will have adirect access to potential consumers, literary standing at their doors.Award motivated users are more likely to write a review as soon as theservice was consumed, thus significantly increasing the number of totalunique personalized reviews. At the same time majority of such reviewstend to be positive. Whereas standard approach is that not awardmotivated service consumers will rather wright a review on mostpopular sites i.e. tripadvisor, google, yelp etc. only when they are notsatisfied with the service. Dissatisfaction is the only review motivation any service consumers. At the same time, satisfied service consumersare not personally motivated to place a review. As a result, manyretailers\ service providers have lower review scores than their realquality of service. Our mission is to change that trend.ServAdvisor aims to create a real time constantly updated andmaintained worldwide plat of trustworthy, accurate, and helpfulretailers\ service providers ination and recommendations.ServAdvisor also aims to build a database of service consumers habitsand preferences from which artificial intelligence can provide eachindividual user with personalized unique recommendations that areadjusted specifically to them. With artificial intelligence basedrecommendations and blockchain based high quality ination,ServAdvisor will become the new standard for service discoveryplats with smart and trustworthy ination. ServAdvisor.co 2018 /3ServAdvisor is a worldwide first decentralized servicesrecommendation plat based on unique customer specificpreferences. ServAdvisor utilizes Augmented Reality AR,Artificial Intelligence AI, Smart Contracts and Original Token,creating a revolutionary token-based economy connecting serviceconsumers and retailers\ service providers into one eco-system.The ServCoin token will be used within the decentralized retailers\service providers recommendation plat as a reward to users whoprovide accurate business ination, high quality reviews, good photosand content from all around the world.Users will be rewarded for contributing their quality content andination to the App, even receiving part of the advertising fee fromretailers\ service providers, and will be able to use the money they earnfrom their contributions to consume other services or even to transfer tofiat money. The plat also helps users find new and exciting servicesthat they are sure to enjoy, helping them to enrich their daily lives.ServAdvisor is a marketing and consumer engagement plat thatenables participating brands to incentivize consumers who check theirinfo via App. This becomes a sustainable mechanism for retailers\ serviceproviders to maintain customer loyalty, to provide rich product andpromotional ination to influence purchase decisions right at thetime when the user is actually standing at the door.Retailers\ service providers will acquire ServCoins and allocate those toconsumers as incentives to facilitate the desired engagements andactions they wish consumers to take. ServCoin will fuel engagement andincentivize ination exchanges between parties, and in doing so, willpower the constant refresh of ination on the ServAdvisor Plat.ServAdvisor App users will be incentivized by retailers\ service providersto participate in certain actions by being rewarded with ServCoins. AsServAdvisor grows in usage and popularity, the list of available actionsthat will allow users to receive ServCoins will also grow. ServAdvisor.co 2018 /4ServAdvisor App users will be incentivized by retailers\ serviceproviders to participate in certain actions by being rewarded withServCoins. As ServAdvisor grows in usage and popularity, the listof available actions that will allow users to receive ServCoins willalso grow.Market Size and Trends ServAdvisor.co 2018 /5In a lifestyle dominated by the internet, consumers see unique value in awell-thought-out purchase decision. The younger generationappreciates a world where knowledge and user friendly interface reign.And when authoritative news sources fail to keep up, reviews are thenext best thing, with 92 according to BrightLocal* of customersreading online reviews and 88 of customers trusting what they readabout those companies reviewed putting an anonymous online synopsisnearly on par with the age-old reliability of word-of-mouth marketing.40 make a decision based on as few as one to three opinions.Customers spend 31 more with a business that has excellentreviews, and only 14 of consumers consider investing in a businesswith a one- or two-star average.*http// ServAdvisor App is designed for both local service consumersand travelers.Travelling has never been easier or more essential. An increasingly globaleconomy means that on average, and across the various continents,business travel accounts for 72.6 of all travel while leisure travelaccounts for 27.4. It’s grown into a 7.6 trillion industry includingindirect services such as accommodation, car rental etc..Outbound tourism visitor growth worldwide from 2008 to 2018, byregion*While travelling or at home, we all consume more and more services. Atthe same time, their offering increases dramatically and it has become achallenge to choose the most suitable ones. You may be any professional,but youre also human – and that means you go out to eat, shop for foodand clothes and get your hair cut. As a consumer, youve probably read afew online reviews in your years on the internet.*https// ServAdvisor.co 2018 /6And the amount of reviews is growingIn a landscape where ratings are visible everywhere and often moretrusted than branded messages from local businesses it should be nosurprise that most of the review plats have been massively steppingup their game in recent years.In modern world retailers\ service providers can entice users to leavereviews by interacting with them in comments sections, on social mediaor on blogs. You can provide the user a feedback system in your shoppingcart or use good customer feedback software. One of the most importantthings that you can do as a brand is to engage positively with youraudience, and never ever post something that would be consideredcombative, snarky, distasteful or anything that would offend or turn off apotential customer. Sometimes you have to turn the other cheek when itcomes to reviews and fight any negativity with more positivity.Content is king, even if youre not the one writing. With the influx ofreview sites, both crowd-sourced and not, what the world has to sayabout you has never mattered more. At the end of the day, its up to youto make sure what others say sends the right message. ServAdvisor.co 2018 /7Big Data, small data and everyday data Is there a meaningful differencebetween these three ination carriers nowadays The answer by datascientists would be no; some of the ination that can be gleaned fromBig Data sets these days can also be extracted from smaller data sets.The real question that should be asked of Big Data is whether the worldis using the right term to describe the future of analytics. The size of datasets is relevant only to a certain extent; it is more important to determinecourses of action that should be followed based on the inationprovided by the data analysis. ServAdvisor.co 2018 /8Market problems and challengesSince you are at this very place and want to find a place to eat that fitsyour preferences, the only possible solution would be to combine yourhuman vision with internet knowledge. That’s where Augmented RealityAR as a real-time technology works by overlaying detailed inationon user surroundings, including graphics, audio, video, and more, ascaptured through smartphone cameras and other devices.The global augmented reality market is set to reach a CAGR of over 65between 2017 and 2021. That’s according to a new reportfrom Technavio*.The research highlights three key areas of interest in AR. These aremobile devices, smart glasses and head-mounted displays. This year,companies such as Facebook, Apple and Google are all expected tolaunch augmented reality apps. This is likely to drive the AR market obile devices to reach 78 by 2021.Indeed, awareness and user interest in AR has been steadily increasing.As a result, consumer-specific AR apps are likely to booster the marketeven further.In addition, Technavio highlights the increase of AR tech withinhealthcare, retail, travel and other sectors. In line with the developmentswithin AR, smart glasses are also expected to increase at a CAGR of over69 by 2021. The AR market by HMDs is predicted to reach 35 by 2021through wider usage in healthcare and engineering sectors. ServAdvisor.co 2018 /9Remember how many times you found yourself standing e.g. atthe beginning of a restaurant street looking for a place to eat Youmight have read a lot of traditional ratings and even have printedout some of top places addresses, however they will not help.Moreover, most of them were already forgotten.1/ Ease of use* http// technology has been praised for its potential to replace the ‘abstract’realities of standard mobile browsers with ‘actual’ reality streamedthrough the camera of the smartphone. Although AR isnt really anythingnew, 3D augmented reality takes things to whole new level. ServAdvisor.co 2018 /10Augmented reality AR is one of the most successful ambassadorsfor ubiquitous computing to date and is based on the idea thatlocation-based data can be overlaid on your view of the real life.In the context of ServAdvisor App, the goal of mobile AR is to helppotential service consumers get ined about live and up-to-date service offering in the local surrounding.2/ Quality of reviewsDespite the importance of online reviews, attracting honest feedbackorganically is a little harder than it appears. Search Engine Land alsoreports that 70 of customers are willing to leave a review asked andonly approximately 50 do so when asked. And unfortunately forretailers\ service providers, customers who had a bad experience are twoto three times as likely to leave feedback as someone who received greatservice.Instead, reviewers hone in on the facets that add true value. Suchapproach adds credibility to the brand with ratings and third-party trustseals as well as pricing ination and quick feature bullets. Thisadditional ination is more believable by a third party and is likely tobe accepted by users.With all of this in mind, now is a good time to address how to approachonline reviews in an ethical way that will produce long-lasting, positiveresults for service provider perception.At the same time majority of such reviews tend to be positive, whereasstandard approach is that no award motivated service consumers willrather wright a review on most popular sites i.e. tripadvisor, google, yelpetc. only when they are not satisfied with the service. Dissatisfaction isthe only motivation for many service consumers. At the same time, mostof satisfied service consumers are not personally motivated to place areview. As a result, many retailers\ service providers have lower reviewscores than their real quality of service. Our mission is to change thattrend. ServAdvisor.co 2018 /11http// public pages, incentivized users are more likely to provide an unbiased look at the experience without allowing only negative feedback to muddy the waters.Award motivated users are more likely to write a review as soon as the service was consumed, thus significantly increasing the number of total unique personalized reviews. 3/ Ination Overload In the modern world you can instantly find the answers to almost everyquestion, however when you search for services, internet returnshundreds of suggested providers. As a result, you can spend a lot of timefiltering ination overload. This is especially true in big cities withhuge density of retailers\ service providers.In a world where Artificial Intelligence AI is gaining traction and beingapplied in a variety of ways, it is really possible for AI to do intuitivethings better than humans can. ServAdvisor is aiming to do just that. Weare utilizing AI to help optimize service offering based on userpreferences and previous experience. ServAdvisor analyzes user ratings,view history, likes, pins, search history, follows, followers and otheractions of each user within the app to match their service preferenceswith the most appropriate offering.Internal artificial intelligence engine shall provide each user with specialservice offers and search results that are chosen just for them based ontheir unique personal preferences. Everyone has different tastes andpreferences.Personalized recommendations have already been proven to be anextremely effective in other digital services. ServAdvisor.co 2018 /12With the rise of mobile, social and cloud technologies, customerexpectations continue to increase. More than ever, customers demand amore seamless experience. For many businesses, customer experience isthe new battlefield - a competitive advantage that attracts and keepscustomers.The introduction of smartphones have revolutionized serviceconsumption. From mobile apps, to geo-fenced targeted offers, toconstant access to the online environment, the advances in this realmhave led to constantly changing consumer expectations and to retailers’\service providers’ enhanced ability to connect with consumers.Particularly in instances where a business’s offline hype hasn’t yettransferred to a boosted online presence.ServAdvisor App shall provide direct to consumer communication thatenables retailers\ service providers to deliver messages to theirconsumers right at the time when they are literally standing at the door.Targeted personalized marketing gives retailers\ service providers apowerful tool to market to consumers