p1WHITEPAPERVERSION 1.6SOCIAL PUBLIC OPINION POLLS ON THE BLOCKCHAIN.2“Public opinion is the thermometer a monarch should constantly consult.”NAPOLEON BONAPARTE31. THE PROBLEMIn recent times, public opinion data has been manipulated to suit various political, social and corporate agendas.Opinion polls reported on many issues are wildly inaccurate. These fabricated or heavily biased opinion polls are designed to alter real public opinions. People are not being provided with an accurate picture of what the general public really wants.2. OUR SOLUTIONClearPoll aims to provide more accurate public opinion data. We do this by allowing wider participation, by making polls easily accessible via our ClearPoll app. We allow our users to vote on topics, and then the topics with the most votes become active polls for everyone to vote on. That means that people are deciding what matters to them most, and then people are voting on that issue. There is no one person or corporation making decisions on which questions are asked, or which poll results are made public. It is an incredibly transparent and accurate way of gauging public opinion. SOCIAL PUBLIC OPINION POLLS ON THE BLOCKCHAINWe intend to use blockchain technology to record votes on polls. This means that once a vote has been cast on a poll, it is sent to the blockchain, and cannot be changed or removed. Final poll results are also stored on the blockchain, meaning poll result data is final and 100 publicly viewable by all ClearPoll users. Nobody can hide or manipulate what the general public has to say.WHAT DO PEOPLE REALLY THINKHOW CAN WE BE SURE43. THE VALUE OF CLEARPOLLClearPoll will redefine how public opinion is measured and reported. This will have a strong influence on mainstream media. It will be far more difficult to persuade the general public to think and feel a certain way, when we can all observe the data that ClearPoll, the new consensus in accurate and current public opinion, will provide.As well as encouraging a more transparent and accurate media, the data provided by ClearPoll will allow corporations, governments and other groups to properly strategise and respond to accurate public opinion data. If a government does not understand what its people want, it cannot possibly provide the best solution.ClearPoll will make it easy for everyone to quickly find accurate public opinion data. It will provide a clear picture of not only what people want, but perhaps why they want it.“Government is organized opinion.Where there is little or no public opinion, there is likely to be bad government.”MACKENZIE KINGFIND APOLLVOTESENT TOBLOCKCHAINVIEW LIVERESULTSSHARERESULTS54. CASE EXAMPLESIn November 2016, various mainstream media outlets were reporting that Hillary Clinton had over 99 chance of winning the election and becoming the next President of the United States. This was based on “opinion polls” which were clearly not an accurate depiction of what all Americans were thinking at the time. These opinion polls are often sponsored by an organisation invested in the result, and can be designed to alter real public opinion. Less than 48 hours after some of these headlines were published, Donald Trump won the election in what could only be called a landslide.Had ClearPoll existed at the time, it would have been very easy to see that it was at least a close race, and more voters would have been encouraged to participate, potentially affecting the outcome. Many voters failed to vote at all, due to the latest data suggesting their votes were not likely to make a difference to the result. This is an example of how reporting inaccurate public opinion data can make a real difference in society.Another recent example was BREXIT. Again, mainstream media and even bookmakers were widely reporting, right down to the final days before the referendum vote, that there was almost no chance Britain would leave the EU. In most reports it was estimated that there was at least a 75 chance of Britain remaining in the EU.Whether or not these reports were designed to affect real public opinion, we don’t know. The data was quite simply not an accurate snapshot of real public opinion. ClearPoll data will be far more accurate due to its wider audience and easily accessible system. www.independent.co.uk/news/world/americas/sam-wang-princeton-election-consortium-poll-hillary-clinton-donald-trump-victory-a7399671.html“Survey finds Hillary Clinton has ‘more than 99 chance’ of winning election over Donald Trump.”independent.co.uk NOV 201665. HOW CLEARPOLL WORKSClearPoll is designed primarily as a mobile application, however we also plan on delivering a desktop browser plat, plus a ClearPoll Plus subscription based advanced metrics system.The mobile app works in a very simple way. It is designed so that the widest possible audience can successfully use it. We don’t want to limit the voting demographic to people with technical skills.INSTALLING THE APPUsers will download from all of the major app stores, across Android and iOS. They can then install the app, and create an account. Accounts are not stored on the blockchain, only votes and poll results are.FINDING AND VOTING ON A POLLThe user can easily search for polls by keyword, or they can browse by categories. Poll categories include politics, human rights, entertainment, sport and more. The user can easily filter down from global polls to national or even local. When the user finds a poll that they care about, they can vote.Their vote is sent to the blockchain where it is stored securely. Nobody can change it or remove it, not even us.After voting, they can view the current poll results. ClearPoll features various charts and graphs showing realtime statistics. Users can view statistics by location, and even by the hour. A local poll can only be voted on by a user within that region, so there won’t be a case of a user in Sydney voting on an issue specific to Londoners, unless the poll creator designed it to be a “global poll”. Polls are active for 24 hours, giving everyone a chance to vote regardless of their time zone.“I believe if a private citizen is able to affect public opinion in a constructive way he doesn’t have to be an elected public servant to per a public service.”WARREN BEATTY7SUGGESTING A TOPICIf a poll does not exist for an issue that means a lot to the user, they can suggest it as a topic. Other users then vote on their topic, based on whether or not they would like to see it become an active poll. This system means that not only do people decide the outcome of polls, but they also decide what is important in the first place. Topics that have the most votes at least top half of the ranking after 24 hours will become active polls. For example if there are 20 topics suggested, and your topic is in the top 10 when its 24 hours expires, it will become an active poll. This system allows more important or urgent issues to leapfrog a topic and become an active poll. Unsuccessful topics can always be reted another time.“One cannot wage war under present conditions without the support of public opinion, which is tremendously molded by the press and other s of propaganda.”DOUGLAS MACARTHUR8SHARINGWe understand that social sharing is essential in raising public awareness, and it is something people do by choice. ClearPoll offers the option of sharing your latest vote, as well as sharing an entire poll, across major social networks, includingEach poll has a unique identifying number, for example 2408, which makes it easy for a user to search for that specific active or historical poll. The unique number system creates a great opportunity for more sharing, such as wearing a poll result on merchandise. Imagine a group of people wearing “2408” tees to a protest. Their message is loud and clear, the people have spoken on their issue and it’s easy for you to find those results.Social media has become the of choice for people to share what they stand for.ClearPoll will utilise this, plus create new ways to help people be heard.9THE DESKTOP BROWSER VERSIONAs well as creating the ClearPoll app, we will develop a desktop version of ClearPoll. Users can login and easily view the latest polls they have voted on, as well as share each one.They can view final poll results and statistics on how their opinion measured up. They can also view upcoming social events near them, and easily shop for merchandise.The desktop plat is a hub for user account activity, whereas the app is designed primarily for voting. Users cannot vote by desktop, they can only vote via the mobile app.The desktop plat can not send transactions to the blockchain, however it does source data from the blockchain.CLEARPOLL REALTIME DATA WIDGETSWe aim to provide a for individuals or corporations to easily embed widgets displaying current and historical poll results. Featuring realtime data, ClearPoll Widgets will be a great way to help grow the ClearPoll brand and make it simple for journalists and others to reference and report accurate public opinion data.“The American people should be made aware of the trend toward monopolization of the great public ination vehicles and the concentration of more and more power over public opinion in fewer and fewer hands.”SPIRO T. AGNEW10CLEARPOLL PLUS - AN ADVANCED METRIC SYSTEMMost users of the ClearPoll app will be able to view a lot of interesting data, such as votes by the hour, and location based results. However, we plan to provide an additional service which we call ClearPoll Plus. This advanced service will allow individuals or corporations to subscribe to advanced metrics. They will be able to view and filter data including age, gender, location down to city or even suburb level, as well as much more.This data will serve as an extremely powerful and valuable tool for market research as well as journalism, or just for a greater understanding of public opinion trends. The data is not personal data, there are no names, addresses or any other identifying metrics. It is cumulative data. The only way to subscribe to ClearPoll Plus, is by purchasing with ClearPoll tokens POLL. This will create a high demand for the tokens, theoretically increasing their value.Token revenue from ClearPoll Plus will be used as rewards for nodes, after the initial allocation of node tokens is exhausted see section 7 for node rewards.“Public opinion can be influential. The media can be influential”NOAM CHOMSKYIndividual or corporationpurchases POLL tokensfrom a token exchangeThey can accessadvanced metricson ClearPoll polls.They purchase aClearPoll Plus subscriptionwith their POLL tokens11CLEARPOLL ADVERTISING NETWORKAs well as ClearPoll Plus creating a demand for POLL tokens, we are also launching our own advertising network, whereby advertisers can purchase ad space on the ClearPoll app and desktop plat.In order to ensure poll voting is not influenced by advertising, we will only show ads on the poll result areas - never pre-vote.User Casts a Votevia ClearPoll AppClearPoll AppPOLL RESULTSClearPoll BlockchainBASE METRICS PUBLIC ACCESSClearPoll Plus advancedmetrics private subscriptionpaid only with POLL tokens, creating a healthy demand.POLL Tokens from ClearPoll Plus feed back into the node reward pool.Ad space purchased only with POLL Tokens.Ads only offered on poll result sections,never pre-vote.NODEClearPoll DesktopPOLL RESULTSClearPoll WidgetsREALTIME DATANODENODENODE NODENODENODE NODENODESponsored Polls also offergreat marketing insightsand can only be obtainedwith POLL tokens.ClearPollAdvertising SpaceSYSTEM DIAGRAMEXAMPLES OF ADVERTISING SPACE12SPONSORED POLLSPerhaps the most valuable additional service ClearPoll offers is “Sponsored Polls”. Corporate clients can publish a poll of their choice, by exchanging POLL tokens. Sponsored Poll feature in a special separate section within the ClearPoll app. They are not mixed in with user generated polls.Sponsored Polls come with free ClearPoll Plus analytics for that specific poll, giving great insight into the responses. Sponsored Polls are an incredibly valuable marketing tool and are likely to drive demand for POLL tokens even higher.STAR POLLSStar Polls is a unique service, offering stars, celebrities and people of influence the opportunity to poll their fans, within the ClearPoll app. This offers great exposure to a potentially new audience, and provides a plat to promote products or causes.We’re already busy signing up stars, and by launch, will have a great list of stars ready to go. - including actors, athletes, groups and influencers.136. OUR BLOCKCHAIN SOLUTION ClearPoll requires the ability to process millions of blockchain interactions in a fast and efficient manner every day. For these reasons our developers are looking at creating an independant distributed ledger that is not reliant on any existing blockchain networks.After extensive research we have settled on the best possible solution for our requirements, which is running our own blockchain, based on Ethereum.We moved away from Hyperledger due to issues with scaling and support. There’s not enough documentation and general use to ensure that the plat will continue to be supported and can scale to the size we need.Instead we are using a private blockchain inspired by Ethereum. We took the basics of the Ethereum chain and improved speed and reliability. By changing the algorithms behind consensus and mining we are able to use a plat that works when we need it, every time we need it.We have successfully built a working prototype and tested it, including stress testing with thousands of votes per second being recorded.Video of our initial testing is available on our website.“The American people should be made aware of the trend toward monopolization of the great public ination vehicles and the concentration of more and more power over public opinion in fewer and fewer hands.”SPIRO T. AGNEW147. CLEARPOLL TOKENS POLLWe will be creating tokens known as ClearPoll POLL. The number of tokens generated is subject to the funding received during our PreICO and ICO. ClearPoll tokens are an ERC20 token, meaning you can easily manage them from your Ether wallets.TOKEN ClearPoll POLL SOFT CAP 1,000,000 POLL nbsp; nbsp; nbsp; HARD CAP 10,000,000 POLL TOKEN ALLOCATIONWe intend to issue 70 of all tokens to crowdfund investors. A full breakdown of token allocation is as follows“I believe if a private citizen is able to affect public opinion in a constructive way he doesn’t have to be an elected public servant to per a public service.”WARREN BEATTY70 Crowdfund Investors PRE-ICO and ICO10 Node Rewards amp; business expenses eg. marketing and promotions10 Tokens to be burned10 Dev Team amp; Advisors15PRE-ICO AND ICO TOKEN DISCOUNTSThe number of tokens per ether will be reduced as each stage of the PRE-ICO and ICO comp/p