pZILLA Amazon for ICOs WHITEPAPER November 2017 IMPORTANT NOTICE DISCLAIMER This white paper is for inative purposes only and the representations herein should not be relied on. ZLA Pte Ltd makes no representations or warranties whether express or implied and disclaims all liability arising from any ination stated in this white paper. In particular, the “Roadmap amp; Development” as set out in this white paper is subject to change and ZLA Pte Ltd is not bound by any representations to the future perance and returns of the Zilla Token and/or ZLA.IO. The actual results and perance of ZLA.IO may differ materially from those set out in the “Roadmap amp; Development”. No regulatory authority has examined or approved of any of the ination set out in this white paper. Thus, no action has been or will be taken under the laws, regulatory requirements or rules of any jurisdiction with regard to any necessary compliance therein. The publication, distribution or dissemination of this white paper does not imply that the applicable laws, regulatory requirements or rules have been complied with. Please refer to the Token Crowdsale Agreement for the terms and conditions of the Initial Coin Offering ICO. Copyright 2017 [ZLA PTE LTD] PRZLA.IO 1ZILLA A consumer-friendly marketplace for ICO crowd sales nbsp;Working Demo Video Here https//youtu.be/QBNPC8ZNmUs Abstract The ZILLA founders share the common vision to create an ICO purchasing plat. ZILLA will act as a gateway for Crypto enthusiasts to easily and safely participate in various vetted ICOs, while also allowing companies to do an ICO more effectively. ICO crowdsales are becoming more commonplace. With more than 1500 ongoing ICOs and counting, it is becoming overwhelming for buyers to keep track, compare, and verify various ICOs. Moreover, the ever growing complexity of the ICO environment for new, would-be crypto enthusiasts is both astounding and paralyzing. No simple consumer-Copyright 2017 [ZLA PTE LTD] PRZLA.IO 2friendly and intuitive plat exists that enables participants to conveniently grasp and compare competing ICOs. In addition, there is no central authority or institution by design that is a reference point for new crypto enthusiasts. The discovery of new ICOs remains a challenge. Before the decision is made to participate in an ICO, potential participants must painstakingly learn about how proposed projects will work, investigate the backgrounds and qualifications of the team behind the projects, and understand exactly what they are purchasing. The risk of scams and fake crowdsales undermine the credibility of the sector, and the process of completing KYC requirements for multiple projects is time-consuming. These issues reduce the amount of attention each ICO gets, and as the number of ICOs increases, maximizing exposure for quality ICOs becomes more important. ZILLA makes this entire process simpler, by providing a unified marketplace for ICO crowdsales. In the same way plats like Etrade and Ant Financial made the stock market more accessible to the general public, or Alibaba and Amazon make it easy to buy products online, ZILLA brings ICO token crowdsales to regular users in the of one simple app. Users are presented with a comprehensive list of properly-vetted ICO projects, together with all the ination needed to make an ined decision about which projects to participate in. Once a decision has been made, users can participate in their chosen project with a single click. ZILLA will also be the first multi-lingual app ICO plat that will allow individuals from Japan, Korea, China, as well as English-speaking countries to participate and view ICO ination in their own language. We identified those markets to be the hotbeds of the crypto market, and no single ICO plat to-date is inclusive of all these markets. TEAM We are a diverse group of payment, blockchain, commerce, and financial industry experts. nbsp;Abasa Phillips - Founder - ZILLA, PRIMO, Pegapay, PaySafe Japan Country Manager Copyright 2017 [ZLA PTE LTD] PRZLA.IO 3Abasa is a payment industry and cryptocurrency veteran that has been involved in bitcoin since 2011. He was the Japan Country Manager for Neovia now Paysafe, and then went on to co-found blockchain based digital wallet PEGAPAY, nbsp;payment/marketplace plat PRIMO, and now ICO marketplace ZILLA. He speaks English, Japanese, and Chinese and is very skilled at working with regulators to strategically overcome regulatory pitfalls. nbsp;Tanvir Shahid - Blockchain Developer - PRIMO CTO Tanvir has worked as a software engineer for 13 years. He has built real-time machine learning recommendation engines, and many complex back end team management plats. He has been a blockchain enthusiast since 2016. nbsp;Michael Montague - Blockchain Developer - Pegapay Cofounder Michael started his career as a game developer in Tokyo for Rockstar Games and Activision. He has been developing applications on the blockchain since 2012. He is on a mission to use his crypto expertise to make ICOs safe and accessible to everyone. nbsp;Hendar Rismanto - Senior Software Developer Hendar is a senior back end developer with 8 years experience and extensive experience in building and shipping back end CMS systems. Copyright 2017 [ZLA PTE LTD] PRZLA.IO 4 nbsp;Richard Lamar II - Senior iOS Developer Richard has been developing front end iOS applications for the past 7 years and had shipped a number of apps to the App Store. He is especially adept in marketplace apps with complex payment mechanics. ADVISORS nbsp;Harsh Patel - VC - GGC Partner Harsh is a Partner at Global Growth Capital GGC, a pioneering financing solutions provider to technology companies with an AUM of €200m. Prior to founding Global Growth Capital, he headed up Rocket Internet39;s Fintech Group. He previously lead the non-US business for Victory Park Capital VPC, a leading global credit investor in technology businesses with over 4 billion of investments. Prior to joining VPC, Harsh co-headed a 10bn investment portfolio at Abu Dhabi Investment Council with a focus on special situations including venture debt and structured finance. nbsp;Kal Gabriel - Hedge Fund Principal Kal is currently a Principal and the U.S. Technology Sector Head at AYAL Capital, a Toronto-based investment firm. Previously, Gabriel co-managed a 10bn venture capital, growth equity, and public equity portfolio for Abu Dhabi Investment Council, an investment arm of the government of Abu Dhabi. Gabriel co-founded Arevia Power in 2016, a renewables developer, with financial backing from a private equity sponsor. He authored Dear Kalman in 1999, published by William Morrow. Gabriel is an angel investor and advisor in the blockchain space. nbsp;Copyright 2017 [ZLA PTE LTD] PRZLA.IO 5 nbsp;Jamese MacWhite - Product Development Specialist - Breadwallet, Coinbase, Kraken James is an early cryptocurrency developer, and in the past he has worked hard to build the bitcoin community in Japan. He is extremely skilled at developing applications that interface with the blockchain. He speaks Japanese and English and is eager to help ZILLA succeed. �Tomomi Yamashita - Compliance - er compliance at Merrill Lynch, Citigroup Tomomi is a senior compliance officer at a number of investment banks. She is also a long time crypto enthusiast and has contributed to the cryptocurrency space since 2013. nbsp;�Chris Bridges - Attorney Chris is a Singapore based attorney who is very adept at navigating the legal intricacies of token crowdsales. He has helped companies conduct crowdsales in the past and is highly sought after legal professionals in the cryptocurrency space. Copyright 2017 [ZLA PTE LTD] PRZLA.IO 6ZILLA MARKETPLACE With ZILLA, you can participate in an ICO with 1 click. Your pre-registered KYC ination is automatically forwarded to any project when required. Purchases can be made with any one of the many cryptocurrencies we support, or even with other ICO tokens. The functionality of the production version of the ZILLA application is subject to change. It can be difficult to quickly figure out the relevant details of an ICO. With ZILLA, all ICOs are crowd-vetted and atted for accuracy. You can upvote projects on ZILLA that you find appealing, and downvote those that you find unappealing. This voting structure allows you to see, at a glance, which projects are the most popular amongst other users. All users must register to use this feature, so votes can not easily be manipulated. This feature is quite similar to Reddit’s voting system, and it’s designed so that you will see the most appealing projects first. You will also be able to search by project time such as New Blockchains, Decentralized Apps, Projects with VCs, Projects that allow Americans, etc. We will support English, Chinese Japanese and Korean on all versions of our app. More languages will be added over time. To further promote the adoption and popularity of cryptocurrency, ZILLA will also provide a merchant API which will allow retailers online and offline to accept payment in tokens, and to allow users to easily spend their tokens at thousands of online and offline merchants worldwide. All of these features work together to provide an ICO token purchasing experience that is easier, safer, and more delighting than anything currently available. Copyright 2017 [ZLA PTE LTD] PRZLA.IO 7Token issuer experience As more ICO projects become available, the more difficult it will become for quality projects to attract people who are interested in participating in crowd sales. Marketing, user outreach, and the production of inative-yet-attractive materials describing the project takes time and resources, when developers should be focused on advancing their projects. ZILLA makes it easy for token issuers to list and explain their projects to potential crowdsale participants. Owners of a project can upload a description of their project, biographies and qualifications for all team members, business plans, existing VC funders, advisors, and other funding details users may need to make an ined decision about which projects to participate in. All of this ination is localized and translated, to allow ICOs to more effectively reach and attract a global audience. More importantly, ZILLA handles all KYC collection and verification, and provides this ination automatically to token issuers who require it for jurisdictional compliance. Standard usage fees Token issuers who launch an ICO crowdsale on ZILLA will be charged 2 of funds raised as a fee for using the plat. Users who purchase ICO tokens will be charged a 1 fee for using the plat. All ICO purchase fees are waived for ZLA token holders, while fees pertaining to the ICO crowdsale on the ZILLA plat may be reduced for ZLA token holders. see ZLA Token - General Discount Plan. Copyright 2017 [ZLA PTE LTD] PRZLA.IO 8Competitive Analysis ZILLA Marketplace We do not consider Lykke, Starbase, BitcoinSuisse, or ICOAGE direct competitors, and we feel that ZILLA is complementary to their services. We are focusing on a consumer-friendly app. As opposed to the other service providers in the sector, we will offer ICO participation with one click, manage KYC ination easily and compare crowd-vetted and structured ICO ination of a plethora of crypto markets. ZILLA LykkeStarbaseBitcoin SuisseICOAGECollect Fiat Payment for an ICO X XList ICO and offer tokens to public on mobile appXSend cryptocurrency to issuer X X X XConveniently manage KYC XFind new ICOs XCompare numerous vetted ICO projects XExchange tokens post-ICO XAllows retailers to receive digital tokens through Merchant API XInclusion of Asian market with Chinese, Japanese and Korean version X XCopyright 2017 [ZLA PTE LTD] PRZLA.IO 9The ZLA Token Crowdsale What is a Token Crowdsale A Token Crowdsale, has emerged into a widely known and highly respected way to raise funds in order to advance a new commercial venture. In this event, a new cryptocurrency venture exchanges a portion of its cryptocurrency tokens to early users and supports in exchange for funding. The Token Crowdsale will take place on our website and you can find further and updated ination on our official website at ZLA.IO Why do a Token Crowdsale ZILLA has already prototyped the ZILLA plat and has gathered an expert team consisting of an experienced CEO, developers, bankers and advisors from the legal, compliance and VC world. However, fully implementing the ZILLA payment plat and building an iOS and Android ZILLA app will require substantial funding and a bigger team. ZILLA chose to conduct a Token Crowdsale to further understand the token issuer experience and gather the crypto community around a novel plat for future Token Sales. ZILLA participants can then also use their purchased tokens for the future use of the plat and save on the token sale fees. ZLA Token - Plat Discount Plan During the ZILLA Token Crowdsale, ZLA tokens will be issued and swapped. Once the ZILLA plat is launched, ZLA tokens can be used by ICO participants and ICO issuers alike to reduce the fees required to use the ZILLA plat. All users of the plat can simply hold ZLA tokens in their portfolio to receive the discounted fees For ICO token issuers, each ZLA token held earns a 100 USD discount on fees, up to 50 of the total fees charged i.e. 1 of the total amount raised in the ICO. For example, an ICO project that raises 10 million USD and holds 500 ZLA tokens would reduce their 200,000 USD fee by 50,000 USD. If they hold 2,000 or more ZLA tokens, their fee would be reduced to 100,000 USD. ICO token issuers who wish to make use of the discount offered by ZLA tokens must commit the amount of ZLA tokens they wish to use before starting their crowdsale, and those tokens are locked in for the duration of the sale. If the crowdsale is collecting funds in a currency other than USD e.g. bitcoin or ethereum, the discount awarded per Copyright 2017 [ZLA PTE LTD] PRZLA.IO 10ZLA token is calculated based on the USD exchange rate on the day the crowdsale starts. For ICO participants, each ZLA token held earns a 100 USD discount on fees, up to 100 of the fees charged by ZILLA. For example, a user spending 20,000 USD on tokens would normally pay 200 USD in fees, but if they hold 2 ZLA tokens, they wouldn’t have to pay any fee. A user spending only 2,000 USD on tokens could hold 0.2 tokens to eliminate their 20 USD fee, or 0.1 tokens to reduce their fee to 10 USD. For ICO participants, when purchasing ICO tokens, users simply need to hold ZLA tokens in their portfolio to receive the fee discount. The tokens are not locked, and can be traded any time. At any time, ZILLA can choose to increase, but not decrease, the value of the discount awarded to ZLA token holders. Airdrop/p